Book Cover Design: Social Entrepreneurship, Intrapreneurship, and Social Value Creation

Book Cover Design:
Social Entrepreneurship, Intrapreneurship, and Social Value Creation

NASW Press, the publications division of the National Association of Social Workers, is a leading scholarly press in the social sciences.

I was hired by NASW to design a book cover for one of their latest titles, Social Entrepreneurship, Intrapreneurship, and Social Value Creation edited by Monica Nandan, Tricia B. Bent-Goodley, and Gokul Mandayam. The book was written to show social entrepreneurs  innovative, adaptable, and scalable strategies can be applied to the social work practice.

Social ENT Book Cover

Subscribe to my newsletter.
It's An email you’ll actually want to open.

© 2019, Ashley Slade Art. All rights reserved.

Core-CDI Brochures and Graphics

Core-CDI Brochures and graphics

Core-CDI is a consultancy that specializes in helping the medical community improve their clinical documentation. Clinical documentation practices are often overlooked in the healthcare profession, causing improper diagnosis, errors in billing, and unnecessary administrative mix-ups. I’ve worked with Core-CDI to design brochures and infographics to advertise their services and bring more awareness about clinical documentation best practices to the medical community. 

Subscribe to my newsletter.
It's An email you’ll actually want to open.

© 2019, Ashley Slade Art. All rights reserved.

Font Design: Ashmont

Font design: Ashmont

The Ashmont font is a hand drawn font inspired by my college years in Boston. I love doodling in the margins of my notebooks and wanted to create a font that reminds people of scribbling fun notes to friends. The name Ashmont comes from a stop on the MBTA, affectionally known as the “T”. 

You can download the font here

Subscribe to my newsletter.
It's An email you’ll actually want to open.

© 2019, Ashley Slade Art. All rights reserved.

ATD Presentation Design

ATD Presentation Design

Creative presentations and pitch decks are an important, and often overlooked, way to tell an organization’s story, sell a product, or share information with clients.
No one wants to be bombarded with a wall of text-heavy information. Fun, engaging presentations allow you to use imagery, icons, and fonts to communicate your ideas.
Here are a few example slides from presentations I’ve worked on for The Association for Talent Development (ATD) .

If you’d like help creating more impactful presentations, contact me and we’ll get to work!

Note: Images and illustrations used in these presentations were sourced from stock photo sites.

Subscribe to my newsletter.
It's An email you’ll actually want to open.

© 2019, Ashley Slade Art. All rights reserved.

TDI Conference Branding

TDI Conference Branding

The Talent Development Across Industries Conference (TDI) is a new ATD conference about compliance in the financial Services, healthcare, and manufacturing industries. I was tasked by ATD to create a logo, ads, guidebook, and other assets for the conference.

This is the client’s original mockup of the TDI logo and branding colors. 

The team working on the conference wanted something that would better reflect their audience: compliance professionals in the healthcare, financial, and manufacturing industries.

They also wanted imagery that would work well in print and online, including imagery for a mobile app. 

Because the client wanted to use the logo for both mobile and other collateral, I decided that creating a circular image would be best. 

A circular image gives the logo a button-like quality associated with mobile apps, and looks great on print. 

I also wanted to change the color to a blue hue as blue is often associated with trust (an important value for compliance professionals). I chose a blue that would look good with ATD’s signature orange color.

TDI Icon

For use on mobile or other collateral.

TDI Full Logo

the main logo for the conference.

TDI Badge

For use on collateral used at the conference.

After creating the logo, I began working on the website assets. Here are a few examples.

To see the images in action, visit: https://events.td.org/TDI

I also designed the conference guide that attendees used to navigate the event. Flip through the guide below to see more. 

Subscribe to my newsletter.
It's An email you’ll actually want to open.

© 2019, Ashley Slade Art. All rights reserved.

ATD Infographics

ATD infographic design

Infographics are an increasingly popular way to share information. The Association for Talent Development often uses infographics to teach their members more about the Talent Development field. I’ve had the pleasure of designing several infographics for the association. Here are a few examples:

Note: Images and illustrations used in these presentations were sourced from stock photo sites.

Subscribe to my newsletter.
It's An email you’ll actually want to open.

© 2019, Ashley Slade Art. All rights reserved.

Book Cover: Advancing Innovation (Report)

Book Cover Design: Advancing Innovation (Report)

The Association for Talent Development hired me to design the cover of the research report: Advancing Innovation: High-Performance Strategies for Talent DevelopmentThe client wanted me to source photography to create a design with a “running” theme.

Instead of going with photography,  I used sourced isometric vectors to create and infographic-like running image for the final cover.

Note: Images and illustrations used in these presentations were sourced from stock photo sites.

Subscribe to my newsletter.
It's An email you’ll actually want to open.

© 2019, Ashley Slade Art. All rights reserved.